US $500,000 and 6 years of research for a Sex toy??

Canada: Layoffs at Nortel have led to the launch of a new sex toy company in Ottawa. Standard Innovation Corp.'s first product, the We-Vibe vibrator, has sold 55,000 units worldwide since it was released last spring.Bruce Murison, who worked as a Nortel engineer for more than a decade, said the We-Vibe was designed from an engineer's perspective. The 60-gram silicone device is U-shaped and is the product of six years and $500,000 worth of research and development.

"This is, to me, not a sex toy. It's an electromechanical device," he said. "We truly look at it from a scientific point of view; in terms of plotting the x-y charts of power versus performance, versus the third dimension of the human dynamic: What frequencies do women like?" The couple said they came up with the idea while on a long car trip in 2001. The topic of sex toys came up. "And it was just an innocent idea — why isn't there a sex toy that fits between two people when they're making love?" Bruce said. He jotted down the idea, did some searches and found that nothing similar had been patented. In 2003, he was laid off from Nortel and had some time to pursue his new research. "We had to go downtown to cruise the peeler joints and talk them into trying our device," he recalled, adding that they wanted it tested by people who had tried five or more devices for comparison.

For several years, Bruce and Melody Murison worked secretly on the toy without telling family and friends as they were concerned about the potentialstigma associated with the sex-toy industry. That all changed, when a localnewspaper ran a front-page story on what the former hi-tech employees hadbeen up to. The Murisons were relieved to receive nothing but congratulationsfrom neighbours and friends.
"I discovered some technology developed by NASA that has never been applied to the sex toy industry," he said. "So we've got a new technological platform we're going to be rolling out over the next two years."Meanwhile, vendors taking part in Ottawa's annual sex show, Sexapalooza, this past weekend said the toy, which retails for $129.95, is flying off shelves. "It's phenomenal," said Shelley Taylor, owner of the Venus Envy store in Centretown. "We've never, ever seen a toy sell like this."

Dasat aa mat saleh ni, siap buat sextoys yang hi-tech lagi. sapa nak beli aku jual murah2 :p